Brand kit · v1.0 · 7-29-26

The Ketron Brand, In One Place

One page, one truth. Every agent — Claude, Codex, whoever comes next — builds from this. Navy and orange, slab headlines, real people. Nothing else.

The brand in one sentence

Navy + orange, slab-serif headlines, real-people photography — blue-collar trust with e-commerce polish.

This is KetronNavy grounds, one confident orange button, Alfa Slab One headline, a real crew photo.

Not KetronObsidian + gold "luxury" styling, dark acid-lime editorial, stock photos, AI-generated people or homes.

Brand Navy#275388

Deep Navy#233D5D

Ink#162A42

Ketron Orange#F98A49

Orange Dark#B24F20

Sky#9DB2D1

Paper#F5F7FA

Success#2F6B52

Orange discipline: it belongs on the main button and small accents only. If orange covers more than ~5% of a page, it's wrong.

Built To Outlast The Weather

Body text is a clean system sans like this — plain-spoken, at least 16px, never fancy. The slab face is for headlines only.

Schedule NowPrice My Roof

Display: Alfa Slab One. CTA order everywhere: Schedule Now (orange, dominant) → Price My Roof (secondary) → Call.

Logo is used exactly as supplied — never redrawn, recolored, cropped, stretched, or re-typeset.

Yes: real Ketron customers, crew, jobs, Mitch and Clay, customer-provided Google media.
No: stock construction photos, AI-generated people/homes/roofs, mascot standing in for real proof.